Meet the Albrecht Events Team
Ashley Albrecht, CMP, President
Ashley Albrecht, President and founder of Albrecht Events, has the expertise, connections and vision to lead her team to produce events that are memorable and exceed expectations.
Successful entrepreneurs love the work they do, and that is evident when you watch Ashley in action, a bright smile across her face. In 2005, she started her business from scratch and Albrecht Events continues to grow with her leadership, passion, honesty, creativity, integrity, kindness and inspiration. Known as the “the percolator,” she listens and digests information. Then her creative ideas are always brewing, giving new energy to every event her team plans. Ashley has the qualities of a successful event planner: thorough yet precise, expert knowledge, ingenuity in identifying and solving problems, communicative, and responsive to her clients. She maintains a big picture philosophy with a focus on the goals and critical eye on the details. Through the years, Ashley has established connections with an extensive network of trusted professionals to customize the best team for each event. Her experience includes managing events of all sizes from corporate meetings to fundraising galas and celebrations. For guests traveling to the Philadelphia area, Ashley has the resources to provide a warm welcome, including unique local entertainment, stunning décor, transportation, and teambuilding activities. Developing a theme and selecting the venue, menu, decor and entertainment to support it is one of Ashley’s greatest creative talents. By working closely with diverse teams, Ashley executes exceptional meetings and events that achieve business objectives and exceed expectations—all with seeming ease and efficiency.
Ashley is a member of the Philadelphia chapter of Meeting Professionals International (MPI-PA Chapter), PCMA, and ADME. MPI-PA recognized her as Tomorrow’s Leader in 2006. She has participated in the Big Brothers-Big Sisters program, and served on committees to support Children’s Hospital of Philadelphia. Her two young children bring lots of energy to her life. To get her creative juices flowing, Ashley enjoys yoga, bike riding, visiting farmers markets and spending time with family, friends and neighbors. She also enjoys supporting local farms and cooking with fresh ingredients. While events are a fast-paced business, Ashley takes time to pause and focus on what’s most important. One of her favorite quotes inspires her to always take it to the next level.
"There's always another level up. There's always another ascension. More grace, more light, more generosity, more compassion, more to shed, more to grow." - Elizabeth Gilbert
Lauren Barnes, Senior Manager
With over 10 years of events management experience, Lauren uses her trademark skills of problem solving, creativity, and flexibility to help clients produce corporate events and meetings. She excels at logistics and operations, and her attention to detail means that events and meetings go smoothly from concept to completion.
Good at wearing multiple hats, Lauren is adept at responding quickly to changing circumstances, always maintaining an upbeat, can-do attitude. As project manager, she specializes in customer service that nurtures positive, productive relationships with both clients and suppliers. Lauren advances her clients’ mission by making the most of their event experiences, while minimizing cost.
In addition to managing in-house meeting and event logistics for a major energy company, she has planned high-caliber events for a national giving day, shareholder and leadership meetings, and annual investor conferences.
Lauren holds a bachelor’s degree from Lafayette College and a certificate in meeting planning from Temple University. Newly married, she enjoys food and wine pairings as well as travel, from weekend visits to Manhattan to more adventurous outings like skydiving and white-water rafting.
Lauren Huezo, CSEP, DMCP, Manager, Special Projects
Lauren has been in the event planning industry serving the top Fortune 500 and association clients in Philadelphia for over a decade. She is a senior manager with extensive experience and expertise in the operations process of corporate events incorporating client business objectives and goals. She has worked on over 700 events in various roles and duties including as a sales manager, creative designer and operations. Lauren is an experienced and highly accomplished event producer with excellent customer service, interpersonal, oral and written communications skills. Her outstanding organizational, administrative, problem-solving and negotiation talents, including the ability to handle a variety of assignments simultaneously make her an agile part of the AE team.
Lauren’s diverse experience is extensive including medical symposiums, association conferences, international jazz festivals, press conferences, nonprofit fundraising, black tie galas, golf tournaments, full-service destination management, 5K runs, corporate picnics, and many more. Some of her most memorable events were a western theme featuring Blake Shelton, private seafood dinner under the shark tank tunnel at Adventure Aquarium, all black and white seated dinner at Philadelphia Museum of Art and working with music legends such as Tony Bennett and Dave Brubeck. Dozens of major U.S. and international companies such as Rite Aid, NFL, Proctor & Gamble, PepsiCo, Bank of America, Pfizer, and General Electric have hired Lauren to produce their events.
Clients count on Lauren to handle any aspect of any size event. She creates a dynamic online registration platforms, keeps event teams on time and within budget, markets events, handles communications with attendees, and manages all details onsite for seamless execution.
It’s not surprising that Lauren was drawn to event planning with her entertaining nature. Her favorite quote provides some insight into why her events are award-winning. “In every job that must be done there is an element of fun” - Mary Poppins
Her events were recognized four times consecutively with the Liberty Award for “Best Corporate/Non-Profit Event” from the Greater Philadelphia Chapter of ISES (International Special Event Society). Lauren has served as an ISES Executive Board Member as well as been a member of the Greater Philadelphia Chapter Member of PAMPI (Meeting Professionals International Philadelphia Chapter) and ADME (Association Destination Management Executives). Lauren has earned the DMCP Designation: Destination Management Certified Professional and the CSEP Designation: Certified Special Event Professional.
As a parent of a child with autism, her family supports the Center for Autism Research (CAR) at the Children’s Hospital of Philadelphia (CHOP). Lauren has a strong work ethic but remembers to balance the fun and enjoys chasing and keeping up with her two young sons. When she’s not planning events for clients, she’s checking out Pinterest for new recipes and home décor or entertaining family and friends.
Allison Beato, Special Projects and Transportation Manager
A flexible, well-rounded event coordinator, Allison supports Albrecht Events in a number of roles. She coordinates transportation, from airport arrivals and departures to motorcoaches for large-scale events. Allison also assists with on-site event coordination, from set-ups and directing vendors to maintaining constant client contact, and keeping guests happy. Always calm and composed while thinking two steps ahead, she is prepared to implement Plan B or C if needed. With a keen understanding of technical matters, she has the ability to figure out complex systems and is an expert working with Excel documents. Combining analytical and creative thinking, she sincerely cares about delivering high quality work every time.
With more than a decade of event and meeting planning experience, Allison has worked in social, corporate and academic settings. She enjoys learning on the job as well as meeting new people in different venues around the city. She previously served as a conference coordinator for Rowan University and as manager of transportation and operations in the DMC industry.
Allison represents Albrecht Events at Meeting Professionals International (MPI) meetings. Her professional affiliations have included the Philadelphia area chapters of the International Special Events Society and the Professional Convention Management Association, as well as the Association of Collegiate Conference & Event Directors-International.
Allison has worked on many high profile events including the Philadelphia Welcome America Parade, Special Olympics of NJ, and a very emotional Deployment Ceremony for NJ National Guard.
Having received her bachelor’s degree from Bloomsburg University, Allison completed Temple University’s Event Leadership Executive Certificate program. An avid baker, she enjoys spending time with her young family as well as knitting and reading. A budding homesteader, her family tends a large garden in their backyard and makes many of their own products with a dream of someday having a farm with chickens, sheep and honeybees.
Allison’s advice is to have no regrets. She believes what Mark Twain had to say, “Twenty years from now you will be more disappointed by the things you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.”
Sally Barsh, Fundraising Events Manager and Special Projects
With style, creativity and a commitment to excellence, Sally Barsh designs and executes events that achieve her clients’ goals. From small and intimate gatherings to grand galas and fundraisers, each event is met with enthusiasm and unique ideas.
For more than twenty-five years, Sally Barsh has managed numerous successful events in the Philadelphia region. Her experience includes creating employee recognition programs, planning holiday celebrations, chairing galas and orchestrating large community concerts. For one nonprofit organization, she plans an annual golf outing and community walk, which together brings in $750k. She has planned high profile luncheons honoring Comcast Founders Ralph Roberts and Julian Brodsky as well as Ed Rendell.
A lifelong resident of Lower Merion and a graduate of the University of Pennsylvania, she has many strong connections in the Philadelphia community. An engaging and stimulating communicator, Sally develops strong working relationships and fosters a team approach to events. Sally pays attention to the details but always focuses on the big picture. Strictly adhering to timelines, her projects meet deadlines.
Considered a natural leader with exceptional interpersonal and organizational skills, clients feel confident when Sally is the event manager. Her favorite motto “What doesn’t kill you makes you stronger” demonstrates that she will rise to the challenge and find a solution as she has often done. She is a resourceful, independent thinker you certainly want on your team!
In her free time, she enjoys walking and shopping, but most importantly being with her family. She volunteers her expertise to charitable causes and is a Past President at Temple Adath Israel in Merion Station.
Patty Poach, PR, Marketing and Fundraising Events Lead
As a marketing communications and event specialist, Patty Poach brings more than twenty-five years of experience to Albrecht Events. She has gained valuable expertise working with agencies, corporate and nonprofit organizations. In her recent role as a senior project manager for various clients, Patty led teams to help organizations build their bottom line through improved business processes, strategic planning, philanthropy, signature events, public relations, and marketing communications. Key skills that she can bring to your event are the ability to manage projects, budgets and timelines, as well as creative marketing, copywriting and fundraising strategies, and building relationships with the media, sponsors and key partners.
When she’s not planning, organizing, talking or writing, Patty loves to read and appreciates spending time with her family and capturing memories with photography. Best known for her energetic laugh, she believes that kindness should be thrown around like confetti and her favorite phrase "When life gives you lemons, make lemonade" represents her positive can-do attitude.
Alysha Bowen, Project Designer
Always with an artistic flair, Alysha brings attention to detail, a positive energy and fresh innovative ideas to every event. The greatest strength, among many, she contributes to the Albrecht Events team is bringing a creative vision and design to life from Point A to execution, Point B. She can develop a theme with innovative ideas and build it into event decor and entertainment that will impress clients and guests.
Her career in event management and design began with David Stark Design in Brooklyn, NY. Working with graphic designers, technical designers, artists, painters, builders and incredible individuals who all brought their own unique expertise to the table, she was exposed to such beauty and artistry. Coming from a creative environment and moving to Philadelphia, Alysha was seeking an event planning opportunity where she could contribute to the creative process and finding Albrecht Events was a dream come true. Truly a team player, she is ready to jump in wherever she is needed.
Her experience includes working events designed for Target, Cartier, Tiffany, Uniqlo and other high profile clients. She really enjoys events where the client trusts in the artistic approach to an idea such as when she helped to plan and execute a vintage circus theme and a corporate prom theme. These two events were dripping with decor, detail and creativity which always makes the process that much more enriching.
Through the creative work she is experiencing with Albrecht Events, she has rediscovered her love for drawing, writing, knitting, playing her ukulele and has unleashed her crafty side. Her charitable efforts focus on conservation and animals by supporting Friends of Wissahickon and Green Street Rescue.
With Alysha on your team, you will have someone that will do her best and never give up. Her words to live by are "Always aim high, work hard, and care deeply about what you believe in. And, when you stumble, keep faith. And, when you're knocked down, get right back up and never listen to anyone who says you can't or shouldn't go on." -- Hillary Clinton
In addition to the executive team, Albrecht Events relies on the talents and experience of a dedicated team of partners. Each team member brings to the table creativity and a diverse background—to help our clients produce big-impact corporate events that inspire, motivate, and deepen relationships.